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TOP 5 Digital Marketing Trends to follow in 2020

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Just a decade ago, marketing used to be quite simple. All you had to do is hire an agency that knows the ropes and you will likely get the wanted results. But those days are long gone. New game-changing technologies are evolving, customers are becoming more demanding, and trends are changing so rapidly that marketers are frequently scrambling just to keep up. Being aware of emerging marketing trends is a fundamental part of remaining competitive and staying on top of the game.

Here is the list of the few prominent trends in marketing that you should take into account and act upon today.

Omnichannel Marketing – An approach focused on connecting with the consumers across multiple channels .

Omnichannel marketing is the process of marketing across multiple platforms (such as social media, apps, email and blog) so you can connect with prospects on more touchpoints. When you do omnichannel marketing right, you can offer an enhanced user experience and cohesive brand message that drives people to action.

To stay ahead, brands must present a seamless, consistent voice and message across all available mediums, including physical storefronts, social media channels, online, in catalogs and anywhere else you can imagine. All channels should be linked in one all-encompassing strategy for the best results.

Augmented Reality – For leveraging  the best - customer experience virtually.

Augmented Reality is an interactive tool enabling brands to create fantastic content. Brands already recognizing the power of Augmented Reality marketing have used AR successfully in their marketing campaigns getting greater visibility, having more fun, and enjoying revenue growth as a result.

Wondering how businesses can benefit from Augmented Reality?

AR apps can be used for product promotion - Via an app, manufacturers can demonstrate their products’ actual sizes and dimensions, available colors, combinations with other products, display prices and discounts. AR apps can educate their users by visualizing product features, benefits, use cases, assembly instructions, and suggest recommendations—plus much more. If you can imagine it, AR can do it.

AR apps can be used to create advantages for a product - AR apps enable not just finding any product information but making it possible to try a product when and where users want it, then purchase what they like, thus saving time on visits to brick and mortar stores.

Video Marketing – To capture attention quickly.

Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. Video is by far the most popular way customers want to learn about new products. Here are some other video marketing trends that are gaining more and more traction.

Live video - It is particularly popular with a large number of businesses who use it for interviews, product demos and behind-the-scenes glimpses of the brand, such as life in the office, how products are made, company events, etc.

1:1 video -  is when businesses or marketers create personalized video messages rather than make phone calls or send emails. With the decreasing cost of film equipment and increasingly high-quality smartphone cameras, this is easier than ever.

Video SEO - YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. Check out this guide to learn more about YouTube SEO.

360-degree video content -  360° video ads are a fantastic way of highlighting how your brand is innovative and forward-facing. It is important to make sure that the video content you are creating aids this. Pick a focus or subject that is befitting of 360° video’s dynamism and ‘sci-fi’ quality. Think: movement, tactility, energy.

Interactive Content Marketing – To help your audience to get active with your brand.

Interactive content is a highly effective way to break through the noise and offer real value, advice and education while allowing the user to directly engage with that content.

In a nutshell, interactive content is a kind of content that is created to grab users’ attention and make them take action. Depending on the website, these actions can be a simple clicking to learn more about a product, filling out a form, or answering a series of questions.

All in all, interactive content provides marketers with a way to engage their target audience with interesting experiences, insights, or useful information.

Chatbots – Your virtual assistant.

Chatbots will continue to be an important part of digital marketing in 2020. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.

 Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work.

So, as you can see, things are moving fast in the digital marketing world. This is no time for a business to stand still, as the younger demographics and more tech-savvy consumers of today want brands to connect with them in innovative and exciting ways that make the customer journey easier and more enjoyable.

It’s time to dive in. Which of these digital marketing trends will you try first?

Nashwa Moidu
26-10-2020

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