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Tips for OOH campaigns

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As with any kind of marketing campaign, careful planning is crucial to make sure you get the most value from OOH Advertising.
Here are some essential tips to make sure that your OOH campaigns are a success, and you get the best return from your OOH budget.

Use the data available to you to establish a strategy
As with any marketing campaign, planning is an essential ingredient to creating a successful outdoor advert. Define your audience and establish the purpose of the advert.

Try a shareable campaign
The best out of home advertising campaigns are designed to create a buzz. These campaigns work better when people are talking about and sharing them.

Sometimes busier locations are better than more locations
It can be tempting to buy more sites or locations that are cheaper. But with OOH advertising, it can be much better to take a different approach.
To create the most impact, it can be better to choose a high traffic site that will reach as many people as multiple locations.

Less is more with OOH
With out of home, it’s important to make sure your message is simple. Less is more when it comes to OOH because most consumers will only look at your ad for a short period.
With a few seconds of attention, it’s important to keep the number of words to a minimum and to use visuals that are likely to grab attention. The aim is more to intrigue than to inform.

Our goal is to create and implement some of the most high-impact, powerful outdoor advertising solutions using innovation, creativity and industry know-how across the spectrum of outdoor advertising media formats.

At TSS Advertising, We combine the power of outdoor, pioneering analytical tools and an independent spirit to make a difference from your competitors.

Get your brand noticed through outdoor advertising services from TSS Advertising.
Nashwa Moidu
24-04-2021

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