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TOP FOUR BRAND ACTIVATION IDEAS TO TRY IN 2021

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Have you ever noticed when you go to buy a popular brand’s product, do you ever stop to ask yourself, how did they become so trustworthy and admired?

Brands must find a way to reach potential customers that can shift perceptions and create a real emotional engagement. These marketing events must bring up positive feeling in the minds about them in order for them to become loyal customers and purchase their products.

It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing activation campaign or event. But, the good news is, modern marketers who want to activate their brand have a wide variety of options at their disposal.

Let’s look at some of the most effective marketing and brand activation strategies you can try today.

EXPERIENTIAL MARKETING
Experiential marketing campaigns make consumers participate in authentic and real experiences that increase memory retention of the brand. This Brand Activation helps brands to intercept consumers and emotionally engage with them on a one-on-one personal level.

The purpose is to reach people on multiple personal levels (emotional, rational, psychological) so that they walk away from the experience emotionally connected to the brand.The challenge here is identifying what excites or moves your consumer in order to create an experience that will provoke the right emotions and make sure he/she never forgets this brand experience.

SAMPLING CAMPAIGNS
A sampling campaign is when a brand is able to get their product into the lives of their potential consumer. An effective sample campaign starts with determining a target audience. Getting the right person to try your product and tell others about their positive experience can really boost awareness and sales.

Brands that want to create successful sampling campaigns have to find the right way to engage with consumers without looking like they want to sell them the product. The idea is to find a way to pique their curiosity so that they genuinely want to try the product.

TRADE SHOWS AND INDUSTRY EVENTS.
Trade shows and industry events provide ample opportunity to activate your brand. When you book space for a custom tradeshow booth ,these events boost brand authority and introduce your brand to new audiences. 

Let’s be honest, organizing an event from scratch is expensive and it’s not accessible to all. This is why companies have been taking advantage of events and established trade shows to activate their brands. Whether you book a space to set up a custom booth or industry events are a great opportunity to enhance brand awareness.

IN-STORE RETAIL MARKETING ACTIVATIONS
In-store retail marketing activations have the potential to make consumers choose a certain brand over another in a department store. They shine a light on the brand and enhance its image by highlighting the different ways consumers will feel when using the product.  They associate feelings and a lifestyle to the product instead of just describing its characteristics.

There are different types of retail marketing, a brand can be activated using point of purchase displays, attractive design or hosting, retail product launch experiences that allow consumers to experience and try a particular product.

We specialise in conceptualising and designing out-of-the-box brand activation campaigns that drive captivating customer experiences. Our team of expert marketers approach and execute every project with passion and originality, leveraging technology, data and deep market insights to build campaigns that create a lasting impression of your brand within the subconscious of your consumers’ minds.

Contact us to discuss your next Brand activation campaign!

Nashwa Moidu
09-09-2021

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