Indoor and outdoor advertising | POP-UP | ROLL-UP

Here
we share
our thoughts

BRING YOUR BRAND IN THE SPOTLIGHT

Blog

The advertising industry has long since woken up to the fact that a two-way communication channel is the best way to grab attention of the customer; keep him engaged & interested in the brand. Brand Activation is the best strategy to get people more engaged in your brand.

Brand Activation is an art of bringing the brand to life by designing various innovative experiences that drive consumer action. It is one of the best processes to make the brand known to the market and the target audience resulting in an increased awareness and customer engagement.

Importance of Brand Activation

  • Innovation: The Brand Activation campaign cuts through the conventional marketing techniques and brings the factor of novelty and innovation on the table that attracts more customers and enables earning the label to the brand that is modern and ground-breaking in its approach and reaches.
  • Direct Reach: Brand Activation helps the brand reach, talk, and share the required information with the consumer directly on one-to-one basis. It not only saves the valuable time but ensures the optimum utilization of the resources involved.
  • Feedback from the Consumer: By getting the first hand and primary feedback, the brand can always tweak its offerings and take corrective measures.
  • Brand Perception: There is an increased level of brand awareness in the market as a whole and in the minds of the consumers as the Brand Activation enables the direct contact and engagement with the consumers. It facilitates the position of the brand as the one that tries our novel and modern methods of promotion and marketing.
  • Brand Positioning: With the direct reach, engagement, and experience that the consumers have with the brand during such activations, it results in the reinforcement of the brand in their minds.
  • Long-Term Effect: Brand Activation campaigns are quite distinctive from the traditional and other ways of promotions and with the fundamental of the direct reach and interaction with the consumer, its elements remain in their mind for a long time resulting in higher engagement and loyalty.

The best avenues to engage consumers are shopping malls, parks, festivals, sporting events, tradeshows etc. Such venues have the perfect ambient to undertake brand activations. People visiting these places are in a relaxed & leisure frame of mind. They are more amenable for advertising communications and they have propensity to spend. It is the perfect opportunity to engage the customer in one-on-one communication. Brand activations allow the marketer to collect immediate feedback and address any issues or concerns of the consumer.

A brand activation campaign may or may not immediately generate sales. However, it does something much more important than that. Activation campaign deliver very high brand recall and message recall which are extremely important for any brand. They also result in word-of-mouth and your brand remains talked about amongst you target group.

Seek out constructive criticism and listen to what others are saying - the good and the bad. Feedback is the cheapest and most powerful way to gauge how other people perceive how you’re doing. It’s an important tool to assess how well you’re meeting the marketing standards you set.

Hamza Abdullah
11-02-2021

Recent Articles

premium podiums saudi

Tips for OOH campaigns

premium podiums saudi

McKinsey 7-S Framework "Making Every Part of Your Organization Work in Harmony"

premium podiums saudi

The Dagmar Approach

premium podiums saudi

BRING YOUR BRAND IN THE SPOTLIGHT

premium podiums saudi

Four factors to keep in mind while formulating a Basic Marketing Strategy for your business.

premium podiums saudi

TOP 5 Digital Marketing Trends to follow in 2020

×
Inquiry icon

Start a Conversation

Let's Connect ,we'll get back to you with how we can help.

×
Inquiry icon

Start a Conversation

Share your requirements and we'll get back to you with how we can help.