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The Power of Emotional Marketing - Five Reasons To Engage In Emotional Branding


Marketing is a multidimensional process, which is considered as a fundamental for the economic development of any business. As such, marketing is present from the conceptualization of a business idea to each stage of the business development strategy. One of the most important parts of this development is emotional branding.

Emotional branding is the process of creating, designing and executing a branding strategy, based on specific positive emotions.

Positive emotions, according to psychologists, can range from joy, happiness, kindness to pride, serenity, interest, satisfaction, to awe, relief, inspiration, euphoria, and optimism. These core values can be combined with dozens of other emotions, characteristics, and attributes to create an emotional brand.

5 Reasons To Engage In Emotional Branding

Conceptualizes Every Strategy : By creating an emotional brand, it will provide a concept for every piece and bit of your marketing projects. Whether you wish to work on the general product design, designing your newsletter templates, or your customer satisfaction strategy, emotional branding can be included in these efforts.

Helps With Usability : A key value of usability and user infrastructure is directness. By having an emotional brand, you know which emotions have to be directed to your audience through their visit to any of your accounts.

Works Better With Storytelling : Another important marketing technique is storytelling; it is based on an emotional narrative that connects the story of the brand, product, or service with the audience by connecting experiences and backgrounds. If storytelling and emotional branding get connected properly, then you will see your key marketing metrics improve and increase your sales. Human beings are natural storytellers and they always love a good story.

Perfects Your Product Design : Designing a product is not only about exclusive features, a good ratio of price and quality, and general characteristics. The best way to make the perfect product design is to connect it with emotional branding.

Improves Special Marketing Campaigns : Emotional branding of your company will give you everything you wish for when creating, forming, and executing a new marketing campaign. Either you wish to promote your products or services emotional branding will give you the right answer on what to do and how to do it.

Emotional branding is like a labyrinth; the journey is scary, sometimes dark, but once you get to the center, then you will find your uniqueness, your authenticity, and what makes you better than your competitors.

By identifying unique ways of communication with your customers, their needs and expectations, their desires and ways of thinking, then you can provide extra value to your brand and products. All these will give you the right tools to aim for long-term success, rather than temporarily increasing your sales and conversions

What are your thoughts? How have you implemented emotional branding?

Nashwa Moidu
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